Marketing Contractor, HousingWeaver

Remote
Contracted
Experienced

ABOUT US | HR&A Advisor’s HousingWeaver is an innovative SaaS platform designed to streamline housing policy and planning processes for government agencies, housing authorities, and public sector organizations. As we scale our impact in the govtech space, we're committed to helping cities and states make data-driven housing decisions that benefit communities nationwide. Our platform empowers housing professionals with the tools they need to analyze, plan, and implement effective housing strategies. 

HR&A has offices in Atlanta, Dallas, Los Angeles, New York, Raleigh, Washington D.C and the Bay Area. We come from diverse backgrounds, have a breadth of lived experience, and share a passion for cities. We are former city officials, executive directors, planners, lawyers, architects, and economists.      

THE ROLE | We're seeking an experienced Marketing Contractor to lead our short- to mid-term marketing strategy over the next 6-9 months. This position is remote, and the time commitment will be 5-8 hours per week. This is a critical role for an early-stage company looking to accelerate growth through strategic content marketing, lead generation, and brand awareness initiatives. You'll work closely with our HR&A team to develop and execute marketing campaigns that resonate with government agencies, housing authorities, and policy makers.  

First 30 Days: 

  • Conduct comprehensive marketing kickoff sessions with HR&A team to align on goals, target audiences, and editorial workflows 

  • Review and refine existing marketing plan with detailed 3-month marketing schedule by customer segment 

  • Organize current contacts by customer segment using MailChimp 

  • Build and expand contact lists across target customer segments 

  • Establish weekly check-ins with product lead for ongoing collaboration 

Ongoing Activities: 

  • Manage SEO strategy including keyword research, content optimization, and performance tracking 

  • Maintain marketing calendar using shared tools to coordinate content creation, review, and distribution 

  • Facilitate creation of high-quality content including blog posts, newsletters, white papers, and web copy 

  • Execute content distribution across multiple channels and optimize campaigns for lead generation 

  • Provide weekly updates and performance reports to HR&A team 

EXPERIENCE REQUIRED | Successful candidates will bring a strong foundation of real estate, economic development, capacity for leadership and other capabilities aligned with the roles and responsibilities described above, including:  

  • At least 5 years proven experience in developing marketing plans for early-stage SaaS products across email, blogs, and paid media 

  • Strong background in B2B lead generation, content marketing, email campaigns, and product positioning 

  • Demonstrated ability to create or facilitate high-quality content for professional audiences 

  • Experience with SEO management and content calendar coordination 

  • Proficiency with marketing tools and platforms (MailChimp experience preferred) 

  • Experience marketing govtech, public sector SaaS, or tools used by city/state agencies, MPOs, or housing authorities 

  • Knowledge of housing policy, urban planning, or government sector challenges 

  • Track record of successful lead generation in B2B government/public sector markets 

COMPENSATION | The base salary range for this position is $80-$100 per hour. Where an offer falls within the pay range is dependent on experience. We offer competitive compensation packages based on qualifications and experience. 

HOW TO APPLY | HR&A is committed to attracting and retaining a talented, diverse, and competitive team of professionals dedicated to solving the challenges of urban life. Please submit a resume as a single PDF document here. If you have a digital portfolio, include a link.  

All qualified candidates will receive consideration for employment without regard to their race, religion, ancestry, national origin, sex, sexual orientation, gender identity or expression, age, disability, marital status, medical condition, veteran status, or any other basis as protected by federal, state, or local law.    

For more information, please contact us at [email protected]. 

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